In 2023, 59.4 billion pieces of marketing mail followed a familiar path—straight from the mailbox to the trash. A fortunate few might land in the recycling bin, but we can’t confidently claim this is the norm. Not yet.

So, why does this cycle persist? You’re not alone in wondering. We were just as puzzled until LiveKonnekt came to life.

There are two key reasons behind this ongoing issue:

Despite living in a digital age, we lack a direct and personalized digital channel to effectively reach consumers.

Current demographic targeting methods, such as search engine or location-based services, provide broad approximations but fail to deliver true personalization.

This leaves retailers with limited options. They must rely on paper-based outreach, even if it yields low success rates, because marketing is essential for driving business growth.

LiveKonnekt's digital platform is designed with a sharp focus on local markets, offering retailers a precise and dependable way to connect with their audience. By eliminating the clutter of mass broadcasts, the platform ensures messages achieve higher readership and deliver a remarkable tenfold return on investment for marketing efforts.

We are not stopping there.

We estimate that with every retailer we bring onboard, we are eliminating between 1000 to 5000 marketing mail from the cycle. To us, this is reason to celebrate. How?

Our KonnektGreen initiative sums up in a simple two step program:

• LiveKonnekt has pledged to plant one tree for every retailer that sign-ups on our platform and pledges to stop paper-based marketing.

• We place collection boxes in neighborhoods for marketing mail. Our volunteer ambassadors arrange for these to either go to the nearest paper recycling plant or we recycle them ourselves to create promotional materials like coasters, table tents, business cards, etc.

Interested in becoming an ambassador for KonnektGreen? Fill in your details below and our Planet Liaison and Nature Transformer (PLANT) will reach out to you with details.