Is A 0.35% success rate enough?
-
Open rate for email newsletters across all industries.
-
Recipients that will click on a link within the email.
-
Recipients who will click on a link out of those who opened the email.
(that’s 7.38% of 21.33%)
Let’s translate this to what it really is:
A Missed Opportunity!
LiveKonnekt can help you maximize your marketing efforts and recover 99% of this lost opportunity!
1. Real-Time Engagement: LiveKonnekt connects with visitors on-site in real-time, ensuring that marketing messages are delivered at the moment when potential customers are actively shopping. This immediate engagement can lead to higher conversion rates compared to email marketing, which often gets buried in inboxes and may not be seen immediately.
2. Targeted Audience: With LiveKonnekt, retailers can target visitors who are already at their location, making the marketing efforts highly relevant and personalized. Email marketing, on the other hand, often has a broad reach but lower engagement rates, with open rates typically around 20% and click-through rates around 2.5%.
3. Higher Engagement Rates: Since LiveKonnekt engages customers in-person, it can achieve higher engagement rates. Customers are more likely to interact with promotions and offers when they are physically present in the store, compared to emails that might be ignored or deleted.
4. Cost-Effective: LiveKonnekt offers a fixed lower cost per month, which can be more cost-effective than the ongoing expenses associated with email marketing campaigns, especially considering the lower success rates of email marketing.
5. Measurable Results: LiveKonnekt provides measurable results, allowing retailers to track the effectiveness of their marketing efforts in real-time. This data-driven approach helps in optimizing strategies and reducing unnecessary spending. Email marketing, while measurable, often requires more effort to achieve significant results.
6. Enhanced Customer Experience: By offering instant access to store listings, promotions, and special offers, LiveKonnekt enhances the shopping experience for visitors. This can lead to increased customer satisfaction and loyalty, reducing the need for continuous customer acquisition efforts.
In summary, LiveKonnekt's real-time, targeted, and cost-effective approach can significantly lower Customer Acquisition Costs (CAC) compared to traditional email marketing, which often struggles with low engagement and success rates.